Alfa Romeo’s design boss, Alejandro Mesonero-Romanos, recently discussed the thinking behind the Cuorerosso concept with our colleagues at Motor1 Italy. The conversation took place at the Alfa Romeo Style Center in Turin and offered insight into the design choices and principles that could shape future Alfa Romeos.
Alfa Romeo’s Cuorerosso concept car represents a bold vision for the brand, merging the sleek proportions of a coupe with the spacious layout of a sedan—all centered on the driver’s experience. While it doesn’t preview any upcoming production models, the design offers a clear indication of where the manufacturer is headed next.
Design Approach
During the creation process, Alejandro Mesonero-Romanos instructed his design team to begin with a sculptural form, ignoring practical concerns like chassis platforms, wheel placement, or window shapes. The focus was on refining the overall shape and volume before integrating the necessary components to transform it into a functional vehicle.
The final design accommodates four passengers while retaining the aerodynamic curves of a coupe, offering greater utility than a conventional two-seater sports car. Mesonero-Romanos argues this hybrid approach raises sophistication by uniting aesthetic appeal with everyday practicality.
With dimensions of roughly 185.0 inches in length, 77.0 inches in width, and 51.0 inches in height, the Cuorerosso avoids exaggerated futurism. Instead, its proportions reflect a realistic vision that could realistically be adapted into a future production model.
Inspiration from the Past
The concept car draws from Italy’s automotive design legacy without directly copying past models. Mesonero-Romanos identifies influences from Pininfarina’s refined elegance and the bold tail designs of Zagato and Bertone, all reimagined with a modern twist.
Rather than simply reviving iconic designs, Mesonero-Romanos believes Alfa Romeo should reinterpret its history to create something fresh. A prime example is Marcello Gandini’s Carabo concept, which boldly looked forward instead of clinging to tradition.
Looking ahead, Mesonero-Romanos outlines key design principles that may guide Alfa Romeo’s next generation: minimalism, uncluttered surfaces, streamlined lines, and a strong, recognizable visual identity.
Focus on Driving
The interior maintains the same cohesive design language as the exterior, with surfaces flowing seamlessly from the dashboard toward the rear seats. While the driver remains the central focus, the cabin resists the cramped, isolated feel of a traditional cockpit.
A standout feature is the adaptive dual-binocular instrument cluster, which can merge into a unified display for critical driving data. The center console also incorporates a screen alongside traditional physical controls, blending modern tech with hands-on interaction.
Mesonero-Romanos highlights the wheels as his favorite feature, with their complex construction and simple design paying tribute to Alfa Romeo’s heritage. He also notes the hood’s sensual curves and the rear end’s more aggressive character.
